An Instrument for Measuring the Effect of Trusted Electronic Interorganizational Relationships on Customer Loyalty
نویسنده
چکیده
MIS literature has not adequately addressed the measurement of electronic commerce dimensions and activities. Measures are yet to be proposed to assess the effect of trusted electronic interorganizational relationships on customer loyalty. In this paper, we present the results of a study that was a first effort toward this end. The focus of this study is to develop an instrument for measuring four critical dimensions of electronic commerce: interorganizational relationships, trust, web site characteristics and customer loyalty. Data from 170 information technology (IT) firms were used to assess the measures, using the PLS (Partial Least Squares) techniques and SPSS software.
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